From his home in Canada to screens worldwide, social media sensation Bradley Miller’s short-form videos rack up millions of views and go triple-viral. A self-directed evolution playing out in real time, Miller continues to explore new paths and hone his voice, from comedy sketches to more personal insights. It’s a story of modern youth – framed and shared, layer upon layer – reflected by Jonathan Anderson’s debut Dior menswear collection, which studied youth as a constant act of experimentation and reinvention. Every generation builds its own language and visual codes, lifting references from the past and rewriting them through its own formats, platforms and technologies. In conversation with William Conrad, one half of viral duo with girlfriend Levi Corlynn, here are two Canadian creators redefining what it means to connect across today’s landscape.

Bradley Miller: Where do we get started? How have you been?

William Conrad: I’ve been fantastic. I’ve just got back from a little bit of travelling. I was in Vegas and I was in the UK, so I’m readjusting to my time change and everything. What about yourself? I’ve seen you’ve been out on the slopes.BM Yeah, man. I haven’t skied in like, twenty-plus years, probably. And the girl I’m seeing, her grandparents have a place in Mont-Tremblant, and she knew that I’ve been wanting to get back into it. So she was like, “Why don’t you come to Mont-Tremblant?” And I’m like, giddy again. You know, I don’t have a winter hobby. So I’m giddy to get back into something in the winter.

WC: I love a hobby. Something to get super hyper-fixated on – like, now my whole personality is, “I’m a skier.” [laughs]
BM: Yeah! I’ve been texting all my friends who are skiers, and I’m like, “Yo ski trip, ski trip, ski trip, ski trip.” [both laugh] The worst thing is, I’m not even lying, when I got to Mont-Tremblant, I got to the top of the hill, and we get off the chair lift. And she’s like, “OK, we’re gonna take this run.” And I’m like, trembling. I’m like, “OK… this is great…” [laughs] It was hilarious.

WC: Has she been giving you tips? Are you chasing her down the hill, or is it equal?
BM: Oh, no, no, I’m chasing her down the hill. I’m still getting back into it. But it was good, no falls. It felt like the last time I did it when I was, like, six years old. It was good. How’s everything with you? How’s Levi?

WC: Everything’s good. I think I’ve found a nice little rhythm with content. I’m exploring different things – I’m really trying to dive into the fashion side of things more this year.
BM: As you should. You dress very well.

WC: Thank you, Bradley. I try. How you dress yourself is the first thing that you present to someone. So it’s always important to dress nicely for others. As Tom Ford said, it’s good manners.
BM: Meanwhile, I’m in sweatpants.

WC: I am too. I gotta call it a hodgepodge outfit. I woke up from the jet lag only a couple of minutes ago, so I just threw on whatever was there.
BM: You’ve just got back from Vegas?

WC: Yeah, first time there. Have you ever been?
BM: Never been. My sister’s like, “We should go.” But the thing is, I get stressed out in that scene. I think I’d be overwhelmed.

WC: It’s like a weird fever dream of America. My analysis of it is that the same people who go on cruises are the ones who go on vacation in Vegas. It’s weird bright lights. They pump in oxygen and there are no windows, so it’s this weird time warp when you’re in the casino and hotel. There is a vibe to being able to smoke inside, and walking through the casino floor with a drink in your hand, there is definitely an appeal to that. I get that. But otherwise, it’s a kind of disorienting place. Great people watching though.
BM: It’s funny because this leads into something that happened on Sunday after the Super Bowl. We decided to go to the casino randomly at one in the morning and my sister’s buddy won like, five grand. But it’s just weird to see people of all ages sitting in the casino in front of the slots just like [makes repetitive beeping noise].

WC: The only gambling I did in Vegas was I put five bucks into one of the slot machines, and you just press a button…
BM: And you just watch your five dollars leave.

WC: [laughs] You just watch it just disappear. I think it’s like any addictive thing, there’s that one time that it strikes big and people are walking away with a couple of grand. Do you bet on sports or anything?
BM: No, no.

WC: I don’t have that in me, which I’m very happy about. My addictive personalities lie elsewhere. [laughs]
BM: Yeah, my addictive personalities are like, weird hobbies, chess and stuff like that. [both laugh]

WC: Are you still wanting to move to the States? Is New York still calling to you?
BM: I think so, but I need a plan, you know? Are you and Levi still definitely going to the States?

WC: Yeah, we want to move. I think we’ve exhausted our experience living the small town, Canadian vibe, and we’re just wanting a change. So New York, or we’ve really been loving Paris. We’ve been there a couple of times now.
BM: Isn’t it lovely?

WC: It’s just such a walkable city. Where we live in Canada, you have to do everything in your car. Like, if you want to go to a shop, you’ve got to hop in your car and drive. That starts to get exhausting. We want to live somewhere where we can step out our front door and everything we need is within our afternoon walk.
BM: I completely understand that. I love Paris, but, man, I love New York so much more.

WC: It’s where we had our first date. [both laugh]
BM: Yeah! We should talk about how we first met. Did we both follow each other prior to?

WC I was definitely following you. But that was our first time meeting, or even talking. I don’t think we DMed or anything.
BM: But I thought it was hilarious, because we get to the hotel and you walk by in your sweaty mess because you’d just done a run, and I’d just been dropped off. I’m like, “Hey, William, what’s up?” I give you a hug. And you’re like, “I’m so sorry. I’m so sweaty right now.” And there’s a smear of my sweat down your chest. [laughs] It was a great day, we spent the entire day together.

WC: You took me to Raising Cane’s for the first time. I still think it’s not my top, but I was happy to share the experience with you. [laughs] Then the Ryder Cup after, it was a good weekend.
BM: Man, I wish we had been there for the Sunday when the US almost came back.

WC: Yeah, we were there for a dark day.
BM: We saw the American crowd really, like, attacking. I found out after that a lot of the bad stuff that was said happened on our hole.

WC: Are you still on your sobriety and health journey?
BM: I was when I moved home from Fredericton, where I was living. I was in a really bad headspace and I cut drinking out, cut everything out, and I got in really crazy shape. But I’m still kind of on a sobriety journey. I’m not 100 percent sober, I will have a casual drink here and there, but by no means am I going out and having four or five drinks. Like, I’ll have a glass of wine with dinner. I’ll have a beer.

WC: Do you think it gave you a reset to have a better relationship with it? The Sunday scaries coming back to bite you. They just come out of nowhere, this horrible anxiety.
BM: I think that, but it also made me realise how bad it was for me. I would wake up the next morning and be so hungover and have to rethink my entire life. My anxiety would be twelve on a scale of ten. I wouldn’t have even done anything bad or stupid, but I would wake up the next morning after a normal night of drinking with friends and be like, “What the hell am I doing with my life?” It happened in Milan again. I had a great night, I did karaoke with Colman Domingo and his husband and Kit Butler and his buddy. I was obviously drinking a little bit more than I should have been, and I woke up the next day with so much anxiety. I had a great night, probably one of the greatest nights of my life.

“At first, I didn’t have any voice at all, right? It was all these thirst traps. But now I’m really trying to figure out what I want to do next.”

WC: I want to touch on that. Coming from small town Canada, you’re now able to have these interactions with movie stars, like, huge people. Give me a brief insight into that night and being a buddy with a full-on movie star.
BM: So Colman was at the [Ralph Lauren] show, and then we had a dinner after, and, you know, I’m grabbing a drink, and Colman’s there, and I start talking with him, “Oh, this is a lovely suit you’re wearing. What did you think of the show?” Then after the dinner, we all dispersed back to the same hotel and I’m sitting there with Colman, his husband, and then Nick Jonas comes and sits down. And I’m like, “Wow. This is incredible.” Me and Nick are talking about his line of watches with Fossil, me and Colman are talking about his career. He’s blown away by my regular career outside of social media. Then his other buddy comes over, who’s the creative director of Dunhill. Then all of a sudden Lee Pace is there and we were like, “What are we gonna do? Let’s go out.” We went out, did karaoke, and it was just an incredible, hilarious night.

WC: Do you ever get imposter syndrome when you’re amongst these people? What is your internal dialogue in those moments?
BM: I do get imposter syndrome. I ask myself, “Why the hell am I sitting beside these people?” And I’m thinking that these people must think I’m a complete loon. They must think, “Who the hell is this guy?” But then we had a great night. I started telling myself, “If I’m in a room, it’s because I belong in that room.”

WC: That’s a great mentality to have. Everyone’s human in the end, it’s just one dude having a conversation with another.
BM: I just tell myself that I belong in that room and if people think I’m weird, whatever. There’s probably somebody in that room who feels even less like they belong. You must have had the same feeling at the Jacquemus show [William attended the Jacquemus FW26 menswear show in Paris].

WM: Totally. We’re walking in and you have these major presences with swarms of fans. It’s crazy the reach that some of these people have. Levi and I both take the same kind of headspace as you do, being like… Not thinking that you don’t have to sell yourself, but like, I am here for a reason. It is kind of crazy, though. I just make cooking videos at home, and I’m being sat alongside these people who are touring the world with millions of fans. So not to say that the thoughts don’t creep in, but a grounding thought that we tell ourselves is, you know, we’re all just human.
BM: Growing up, I always loved fashion – maybe I didn’t express it as much as I do now. You look at Fashion Week, and that is the pinnacle. I’m like, “Whoa. I’m the first to see this, and I’m seeing it live.”

WC: It is crazy.
BM: Does it change how you think about the way to dress? Even the smallest of things, like how they style little accessories. I got the Dior flower charm, and I wore it to New Year’s. It’s a bag charm, or you put it on the latch of your pants. But I was like, “You know what, screw it I’m gonna wear it as a brooch.”

WC: I liked it! I saw it on your blazer.
BM: I got so many messages from people that I know in the fashion space like, “This is a cool way to wear it.” You need to have that confidence to just throw it on and experiment.

“I did a thirst trap on this couch. I [woke] up in the morning and I had somewhere between 50 to 75,000 extra followers.”

WC: Do you remember your first viral video?
BM: Oh, gosh, OK. So my first viral video was… I don’t know if you were on TikTok at the time, but it was the “Wake Up in The Morning Brush My Teeth Before I See My Queen” trend. You bring the camera up to your head, it transitions, and usually it was like, guys and their girlfriends. But my sister had just got a puppy, so I was like, OK. So the camera flipped and it was perfect, the puppy looked right into the camera. That did really well, I would say that was my first viral video. But the one where I was like, “OK, I got motion,” was when I did a thirst trap on this couch. I wake up in the morning and I had somewhere between 50 to 75,000 extra followers.

WC: Isn’t it crazy in the beginning how exponential it can happen?
BM: What were yours?

WC: I had a few that were starting to get some traction, but the first one that hit a million… My old videos used to be very voyeuristic; I didn’t talk in them at all, Levi would just film me around the house folding laundry, serving her a coffee, things like that. The first one was her filming me from the window taking the trash out shirtless. That was the first one to blow up – especially on Instagram. I had a few others in that same realm of just… I wouldn’t even talk to the camera. I used to do these livestreams back in the day where I wouldn’t say a word. It would just be me walking around my kitchen, cleaning the counter, things like that. Do you remember when TikTok Live was really popular?
BM: Supposedly, they’re coming back.

WC: I don’t know if I’m going to be hopping back on that.
BM: I’ve thought about it. I used to make Lego and do TikTok Live.

“You have to be willing to fail and fail. When I post a video and it does crap, I’m like, “Oh, this is terrible.” But then I’m just like, “OK, well, what can we do next from this?””

WC: [laughs] That’s pretty good.
BM: From your first videos, obviously you have a voice now. How do you think that has changed?

WC: I’ve definitely seen a transition. And that’s the thing that I think is necessary to stay relevant in social media. You can’t keep doing the same thing. To maintain sanity, at least for myself as a creator, it’s always about exploring new ideas, new creative projects, new content ideas. So at the beginning, it was that voyeuristic view. Then I started talking to the camera more and inviting the viewer in, having a personal connection there. Then Levi and I transitioned to making content together and sharing our relationship, sharing our dynamic within the home, and that’s kind of where we’re at now. I think content is a journey, and you’re never going to be the same person from where you start to where you end. And I don’t think you can ever plan that roadmap out. You just have to try stuff and that path will reveal itself to you. What about yourself?
BM: At first, I didn’t have any voice at all, right? It was all these thirst traps. But now I’m really trying to figure out what I want to do next. Like you’re saying, you’ve got to keep switching it up. I would love to express more of my hobbies in my content, but it’s how do I do it? How do I film it? I’m trying to figure it out as I go. The thing is, you have to be willing to fail and fail. When I post a video and it does crap, I’m like, “Oh, this is terrible.” But then I’m just like, “OK, well, what can we do next from this?” But I need to figure out what’s next. If I’m going to move to New York, I’ve got to figure out a plan.

WC: I’m very grateful that I have Levi, she’s the planner in our relationship. [laughs] I listen and do the task – it’s a very nice position to be in.
BM: It sounds absolutely crazy, but with this high that I’m on with skiing right now…

WC: Skiing content…
BM: If I could be in the Swiss Alps right now…

WC: So are you saying that at the 2030 Olympics we’ll be seeing Bradley in the moguls?
BM: 2030 Olympics, you’re going to see me going down the hill. Maybe I’ll be Ski Patrol. You’ll be like, “Oh no, I’ve hurt my knee,” and all of a sudden you’ll see me coming down the hill.