With St Patrick’s Day just around the corner, JW Anderson revisits its sell-out collaboration with Guinness for a second season, accompanied by a campaign fronted by friends of the house, actor Joe Alwyn and musician Little Simz.

Expanding from the original four-piece drop to a seventeen-piece offering, Anderson continues to draw from vintage brewery uniforms, classic Irish pub interiors and archival graphics, translating these references into denim workwear, chore jackets, dungarees and signature twisted jeans, alongside towelling sets and knitwear. A crisp white shirt, for instance, features a poem first printed in a 1938 Guinness advertisement, while bespoke towelling reinterprets the brand’s iconic beer mat. Elsewhere, a gradient alpaca-blend jumper mirrors the colour shift of a perfectly poured pint.

“I’ve always been fascinated by the graphic language of Guinness,” says Anderson, “it’s so immediate, so culturally loaded, yet incredibly refined. For me, this collaboration felt like an opportunity to take that heritage and recontextualise it through the craft-led lens that defines JW Anderson today.”