Yesterday, heritage wine house Penfolds unveiled a very special limited-edition collaboration with musician and HERO 30 cover star Troye Sivan, kickstarting his new role as Penfolds Creative Partner.

Presented in Paris, the launch marks the first chapter in a new multi-year partnership between the Australian winemaker and the star, uniting the worlds of wine, design, and culture. The collaboration begins with Bin 389 Designed by Troye Sivan, released as a classic 750ml bottle alongside a sculptural 1.5L magnum art piece handcrafted by South Korean artist Rahee Yoon.

“Penfolds and I share a passion for culture and shaping moments that become lasting memories,” said Troye, speaking about the partnership. “Together, we aspire to produce catalysts for connection. [Last night’s] event was a real-life example of that, an opportunity for me to connect some of my favourite people from around the world, to enjoy beautiful food and some of my favourite Penfolds wines.”

Bin 389 Designed by Troye Sivan is available globally from March 2026. Click here for more information.