Théodore Pellerin is Loewe’s newest brand ambassador, becoming the first male talent to join the roster in the Jack McCollough and Lazaro Hernandez era. The Canadian actor, who has worked with filmmakers including Ari Aster and Xavier Dolan, had his breakout last year starring opposite Archie Madekwe in Alex Russell’s Lurker, a role that earned him an Independent Spirit Award nomination.

“For me, becoming a Loewe ambassador is more about alignment than representation,” Pellerin said in a statement. “I’ve always been drawn to working with people I genuinely admire and with whom there’s a shared sensibility. Loewe feels like a place where intelligence and curiosity come first.”

Pellerin joins actress Isla Johnston as one of the new faces of Loewe. Both are expected to attend McCollough and Hernandez’s sophomore show for the house at the upcoming Paris Fashion Week on March 6th.