Simone Bellotti’s first campaign since taking the reins at Jil Sander has arrived. Photographed by Stef Mitchell, it centres on the question Bellotti asked himself while creating his debut collection: is it possible to take away while adding a personal signature?

Bellotti’s debut was one of the strongest collections of the season. His distinctly architectural approach to design aligned perfectly with the ethos of Jil Sander, resulting in a deeply desirable wardrobe.

A cropped jumper appeared as a recurring piece throughout the collection, paired with knee-length skirts and clean Oxfords. There was also a sensuality to a number of sheer pieces that revealed all, as well as slashed skirts that allowed skin to peek through. Shot in a minimal studio space, the campaign’s soft blues and off-whites reflect the clean cuts of the collection. The images are cropped close, the models gazing out at the viewer, while there is a distinct eroticism, skin peeks through garments, fingers feel out fabrics and disappear beneath.

“A curiosity for the body is what I am after,” Bellotti says of the campaign. “Posture and gesture as ways of communicating, clothes that invite to get close, that hide and reveal. Rationality and feelings.”