Turn it up
At Burberry, there’s music in the air. For its latest campaign showcasing the SS26 collection, the house turns to the ever-bountiful connection between fashion and music. “Music pushes boundaries, blurs lines and defines the codes of fashion,” says Daniel Lee. “It’s about self-expression, originality and belonging.”
The collection is rooted in the wardrobe of the UK’s music scene, from stuffy basements to vast festivals. Lean and skinny, the SS26 silhouette is reflected in a series of new rainwear: the Summerside, Rayne and Isleworth trenches. Shift dresses and mini skirts nod to the King’s Road and the style popularised by Twiggy, who fronts the campaign. Skinny suits and trench coats recall Quadrophenia, and the wardrobe of the Mods, while the fringed leather jacket worn by Twiggy channels a distinct glam rock vibe.
GALLERY
As always with Burberry, it’s all in the attention to detail. Several party dresses are hand-crocheted and embroidered, while other pieces are fully beaded or constructed from mirrored tiles. Coats have macramé panels interspliced onto them, and skinny scarves have exaggerated fringing.
Alongside Twiggy, the campaign also features the next generation of British fashion and music royalty. Spotted throughout the campaign are Albert Cocker, son of Jarvis; Sonny Ashcroft, son of Richard; and Maya Wigram, daughter of Phoebe Philo.