Tommy Hilfiger has announced a new partnership with Liverpool FC, becoming the current Premier League champions’ Official Global Partner and outfitting the club’s men’s and women’s squads in bespoke looks across key moments of the season.

Bridging Tommy Hilfiger’s New York prep heritage with Liverpool’s deep-rooted sporting legacy and community spirit, the collaboration launches with a campaign starring men’s first-team players, including captain Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley, and Hugo Ekitike, alongside Liverpool FC Women stars Gemma Bonner and Leanne Kiernan. Shot at the club’s iconic Anfield stadium, the campaign showcases the debut wardrobe alongside imagery of the famous pitch adorned with a massive Tommy Hilfiger flag.

“For my entire career I’ve been inspired by sports icons, stories and uniforms,” said Tommy Hilfiger. “I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people – their belief, resilience and pride. I’m excited to work with the players and club staff who inspire a global fanbase to dream through their uncompromising pursuit of greatness.”

“It’s great to see our LFC club partnership with Tommy Hilfiger go live” said Liverpool captain Virgil van Dijk. “We as players are excited to see the collaboration come to life, bringing together fashion, culture and heritage.”