In a meeting of American style, US heritage brand Wrangler has teamed up with contemporary LA-based label Cherry on a winter collection that celebrates their shared love of western and Americana codes.

Inspired by the speed and spectacle of the golden era of American motorsport, the unisex wardrobe channels the romantic freedom of life behind the wheel. Standout pieces include the Pit Crew Puffer, a blue-and-white jacket inspired by vintage motorsport uniforms; a cotton frise zip-up knit finished with co-branded patches and subtle embroidery; and classic wide-leg five-pocket jeans that fuse Wrangler’s signature detailing with Cherry’s distinctive red tag. Hoodies, trucker caps, and tees complete the lineup, each illustrated with graphics that unite the visual worlds of both brands. The accompanying campaign imagery hits the speedway, riding shotgun for a few laps in a bespoke Wrangler x Cherry stock car.

“This collaboration is a true masterclass in forging a new future informed by the past,” said Vivian Rivetti, VP of Design at Wrangler. “For decades, Wrangler has been synonymous with durability and authentic American style, and with Cherry, we found a shared passion for vintage Americana. It is about reinterpreting iconic elements… to create pieces built with movement and memories in mind, ensuring they look as good on the open road today as they would have back then.”

Shop the collection here.