Good mourning
Have you ever felt that your morning routine wasn’t goth enough? Have you stared long into your own visage in your flatshare’s bathroom mirror thinking “I just know this isn’t how Rick Owens starts his day”? Well, that bleak abyss in your life can now be filled with Selahatin’s morning routine collaboration with Rick Owens.
Before you put in your all-black contact lenses and whiten up your entire head, grab your handmade horn toothbrush and load it up with whitening toothpaste, all from the Rick Owens collections. Oh, and don’t forget to rinse with Rick Owens mouthwash! There’s even a special Eau d’Extrait Oral (notes of verbena! juniper! black pepper!) for you to spritz on yourself before you strut down the street in your kiss boots.
The collaboration was born from sheer gall. “I wrote a story about my daily life in a magazine in which I said: ‘I brush my teeth with Selahatin toothpaste because I love their font,’ which was true,” says Rick. “Then, on Instagram, I saw a Selahatin ad with my blurred face and my quote over it. I thought that was bold. I contacted them and complimented them on their cheekiness. I told them: ‘We should do a collaboration!’ That’s how we got here.”
The Selahatin x Rick Owens morning collaboration is available at selahatin.com
GALLERY