Pierpaolo Piccioli’s debut campaign for Balenciaga has arrived. Shot by David Sims and released just over a fortnight after our first glimpse of Piccioli’s Balenciaga at Paris Fashion Week, the campaign features models Mona Tougaard and Sandra Murray, embodying the house’s vision of the new woman.

The ultimate duvet day, the imagery captures both models lounging in pristine white beds at Paris’s luxurious l’Hôtel de Maisons–Pozzo di Borgo, their iconic Balenciaga bags close at hand: the Rodeo and Le City. The looks, too, display a sense of relaxed elegance. Happy, comfy, chilled – it’s the combo we all crave.

Speaking on his debut campaign, Piccioli said, “I wanted to create something that felt truly personal and could tell a story of effortless beauty and delicate humanity. Working with my dear friend and artist, David Sims, made it even more special. Together, we captured Mona and Sandra as they are — spontaneous, real, soft, yet strong — a reflection of the new Balenciaga woman and the beginning of a chapter that feels deeply meaningful to me.”