John Lewis has partnered with Labrum on a 38-piece collection that spotlights the contemporary British label and marks the retailer’s first menswear collaboration in over a decade.

Designed by Labrum founder Foday Dumbuya alongside John Lewis’ design team, the range blends West African boldness with British tailoring finesse. Drawing on vibrant patterns, jacquard fabrics, and Labrum’s signature Nomoli logo, the collection reinterprets seasonal staples with contemporary styling. Think double denim sets, layered knitwear, and heavyweight outerwear – including a standout leather bomber and a must-have wool duffle coat – alongside tailoring decorated with bespoke jacquard inspired by the brand’s cowrie shell motif. Accessories like logo scarves, caps, and beanies round out the drop, while underscoring Labrum’s connection to music, Bowers & Wilkins joins the campaign with a new edition of its Px8 S2 Warm Stone wireless headphones – merging sound with style.

“When we first met the John Lewis team in Paris last year, I was inspired by the potential to weave our two brands together,” says Dumbuya. “Our shared passion for storytelling, a celebration of the UK’s diversity, and a love for textiles created a beautiful synergy…  I can’t wait to share this journey and bring Labrum to a broader community, celebrating the rich tapestry of culture and craftsmanship!”

Shop the collection here.