A$AP Rocky’s debut Moncler Genius collection has been unveiled, channeling his rebellious spirit and the experimental energy of his music. Since its launch in 2018, Moncler Genius has served as a capsule line inviting designers and creatives to craft one-off, limited-edition collections. For his first outing, A$AP Rocky draws inspiration from the world of skiing, a core part of Moncler’s DNA, delivering a distinctly fresh and playful interpretation.

Bold colours, like lava red, electric indigo, and bright emerald, vividly contrast across the campaign, which was shot by Charlotte Rutherford. A$AP Rocky himself appears, dressed in a full black look from the collection. The campaign also includes a short teaser video directed by Dan Streit in anticipation of Rocky’s new single that launches in October.

Moncler x A$AP Rocky is available now in select Moncler stores and on
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