Analogue ride
Polaroid and Thrasher have come together in a new collaboration that celebrates skateboarding’s raw energy, tight-knit community, and love of DIY, analogue craft. The limited-edition drop includes the Polaroid Now Generation 3 – Thrasher Edition camera and exclusive i-Type film, designed not to capture skateboarding’s raddest moments and pay homage to the people behind them.
GALLERY
And this isn’t just about slapping a logo on a lens. Each Thrasher Edition camera has been hydro-dipped with signature Thrasher artwork, meaning no two are exactly alike, while the accompanying i-Type film gets a similar treatment, decorated with eleven custom frame designs from legendary artist and longtime Thrasher collaborator Neckface.
The accompanying campaign celebrates the skaters and Thrasher photographers at the heart of the community, featuring portraits of iconic names such as Elissa Steamer, Tyshawn Jones, Jamie Foy, and Atiba Jefferson, captured on Skater of the Year trips and skate tours shot in early 2025.
Available from September 16th at polaroid.com