The British photographer Martin Parr is known for his vividly coloured pictures of British seaside towns and for images capturing the garish eccentricities of the super-wealthy. For Saint Laurent’s latest campaign, An Ordinary Day, Anthony Vaccarello collaborates with Parr to produce a series of images that perfectly capture his iconic style.

The images are brimming with Parr’s ironies, from jammy toast served on a leopard print plate with a topping of YSL jewellery to cucumber sandwiches being consumed en plein air by guests wearing pieces from Saint Laurent’s Spring 2025 collection.