ICECREAM has dropped its Pre-Fall 2025 collection, inspired by a rich mix of skate culture, mid-2000s athletic wear, and the brand’s signature iconography. Revealing the collection through a social media video featuring skater Hamza riding around Paris – through the Palais de Tokyo, jumping over bikes – the collection is also accompanied by a campaign photographed in LA’s famous viaduct, an iconic skate spot across eras.

As for the collection itself, classic ICECREAM styles and motifs come reimagined and remixed. Skate silhouettes are revealed in logo tees, denim shorts, checkerboard knitwear, and baggy jeans, while the world of sport informs patchwork varsity jackets, coach jackets, football jerseys cast in ICECREAM’s colour palette, and matching basketball shorts and vest. The brand’s running dog logo features throughout, as does the famous ice cream insignia. It’s a collection soaked in that SoCal ease we all crave.

Shop the collection here.