The campaign for Celine’s Été Celine 2025 (Été meaning summer) has just been released and if you weren’t already counting down the days to your holidays, you will be now. Inspired by the allure of the French Riviera and Saint-Tropez, the campaign sets a sun-soaked scene and captures that glorious golden hour that coats the Mediterranean coast in a warm yellow glow. The collection features everything you’ll require for those fabulously lazy days – wide-brimmed sun hats, chic black swimsuits, stylish moccasins, billowy trousers, huge sunglasses and, of course, plenty of day bags to store your sun lotions and the latest airport paperback.

The collection will be launched exclusively in London tomorrow (April 16th) as part of a special installation at the Selfridges Corner Shop, and will run through to May 16th. Excitingly, a brand new Celine Haute Parfumerie fragrance will also make its debut at Selfridges — Un Éte Français — which, too, takes its inspiration from holidays in the South of France and that certain sweet note of heat in the air.