We’ve had Jeremy Allen White in his Calvin Kleins, now its the turn of award-winning Puerto Rican musician Bad Bunny. Shot by Mario Sorrenti, Bad Bunny wears the new Icon Cotton Stretch underwear, posing in front of a mirrored backdrop – his hit track, EoO soundtracks the campaign film.

“This has been in the works for some time now, seeing it finally come to life has been gratifying,” said Bad Bunny. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”

The campaign showcases Calvin Klein’s innovative Icon Cotton Stretch, built with a stitch-free Infinity Bond waistband, supportive contour pouch and enhanced shape retention – available as briefs and trunks.