The campaign for Louis Vuitton’s SS25 menswear campaign has dropped and it brings us back to a familiar location. Capturing the rooms and hallways of La Maison de l’UNESCO in Paris, the setting of the runway show back in June 2024, the campaign is underpinned by themes of “unity in human diversity and the world of tomorrow.” As in the runway show, the wardrobe of the campaign is rendered in the nuances of skin tones, suggesting a theme of human diversity.

Some highlights of the collection from the campaign include the Speedy P9 which is now rendered in pinks and greens, the LV Footprint Soccer shoes which are inspired by football boots and have cleated soles, and the Millionaire 4.0 sunglasses with skin tone frames.

Revisit our Louis Vuitton SS25 report here.