Full speed ahead

Dior’s debut Lewis Hamilton campaign is here
Fashion | 2 October 2024

Back in July, it was announced that seven-time Formula 1 World Champion Lewis Hamilton had become a Dior Men’s Ambassador and that he had guest-designed a capsule collection. Well, that collection is finally here!

An ode to creativity and the joys of winter, the lifestyle capsule, designed by Kim Jones and Lewis Hamilton, is dedicated to winter sports such as skiing and snowboarding. Here, the Dior 8 backpack and Messenger Rider 2.0 are reinterpreted in ultra-resistant materials, a new sneaker, the B44 Blade has an original retro-futuristic look, while the house’s signature B33 sneaker is reframed for alpine adventure. As well as designing the collection, Hamilton also stars in the capsule’s campaign. Shot against a backdrop of blue mountains, the campaign features several pieces from the capsule, all shot by Rafael Pavarotti.

GALLERY


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