Believe it or not, Marc Jacobs is celebrating its 40th year in business this year. To celebrate, the brand is teaming up with the legendary street artist Futura for a capsule collection that blends the styles and ethos of the artist with the brand.

Futura and Marc Jacobs first teamed up in 2022 on a collaboration benefitting Free Arts NYC, an organisation that aims to empower youth from underserved communities through art. This new capsule collection launches with a global campaign featuring superstar J Balvin, model Paloma Elsesser and Futura himself, in his reimagined designs of Marc Jacobs classic styles – the Tote Bag, the Snapshot, unisex denim, hoodies and other RTW & accessories – decorated with his signature abstract paint illustrations.

The collection will be available from September 6th at Marc Jacobs Regent Street and the Selfridges atrium pop-up.