The latest campaign for Louis Vuitton’s LVERS fragrance range is here, the first fragrance of the Maison conceived between Pharrell Williams and Louis Vuitton Master Perfumer Jacques Cavallier Belletrud. Inspired by light and photosynthesis, the fragrance expands Williams’ narrative of a global community, referencing the collective warmth that radiates from the sun, designed with green, natural notes such as galbanum and bergamot, moving through woody scents like sandalwood and cedarwood.

The fragrance takes its name from the signature LVers moniker Williams has established since showing his debut collection for the Parisian brand last summer.

Crafted in the Louis Vuitton creative atelier at Les Fontaines Parfumées in Grasse, France, Jacques Cavallier Belletrud said of the new fragrance, “The theme of sunlight that lit up Pharrell’s debut show on Pont Neuf in June 2023 inspired us to convey photosynthesis in scent. It may sound abstract, but if you look at life, photosynthesis is the starting point for everything.”

Shop the LVers fragrance here.