Russell & Bromley has announced Daniel Beardsworth-Shaw as the brand’s inaugural creative director, moving design in-house for the first time in its 140 year history.

Boasting over a decade’s experience in the industry, Beadsworth-Shaw has previously worked at British heritage brand Hunter and with Christopher Raeburn at his eponymous brand. The appointment is a vital moment in the brand’s chapter, coinciding with a relocation of the Russell & Bromley global HQ to Kingly Street in London’s Soho, spanning three floors and including the introduction of dedicated design and creative studios for the first time.

“It’s an honour to be part of the next chapter of Russell & Bromley,” says Beadsworth-Shaw, “telling the story of this iconic British brand through innovation and a new creative direction.” Beadsworth-Shaw will present his first full collection for the FW25 season.