Gucci gang

Sabato De Sarno’s debut Gucci menswear campaign reintroduces some familiar faces
By Barry Pierce | Fashion | 11 June 2024

In a series of stylish studio shots by David Sims, Gucci’s FW24 menswear campaign continues Sabato De Sarno’s paring back of the brand to its most essential elements. “An ode to the breadth and beauty of human expression,” the imagery (De Sarno’s debut menswear campaign) spotlights the collection that De Sarno debuted in Milan in January with its bold Ancora reds and lime greens on full display. The casting for the campaign looks back at Gucci’s past and its future with many new faces being front and centre, alongside the likes of Clément Chabernaud and George Barnett who walked for Gucci back in the hedonistic heyday of the house in the 00s. Launching in stores in July, this menswear collection cements De Sarno’s new vision for the Gucci man. Slick, sleek, and not afraid of a pop of colour. 


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