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Jonathan Anderson’s nephew is Loewe’s latest campaign star
By Barry Pierce | Fashion | 30 May 2024

For Loewe‘s pre-fall campaign, Jonathan Anderson has taken over a miniature village. Alison Oliver, Kit Connor and Lesley Manville pose among the tiny houses and railways of Bekonscot Model Village wearing Loewe’s FW24 collection. Shot, as always, by Juergen Teller, the campaign is a fun take on wild proportions — one of the central aspects of Anderson’s collection. With Sophie Wilde leaning against the walls of a castle, Enzo Vogrincic balancing over the railway tunnel and 070 Shake looking at the camera with a miniature deer placed on top of her head, the pre-fall campaign has a dry humour that has become Anderson’s and Teller’s signature style. Oh, and check out the very special guest appearance by a new model on the scene — Jonathan Anderson’s own nephew, Alfie Anderson.

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