Tennis icons

Roger Federer and Rafael Nadal join up for Louis Vuitton
By Barry Pierce | Fashion | 20 May 2024

For seventeen years now, Louis Vuitton’s Core Values campaigns have brought together some of the world’s most famous figures to showcase the house’s timeless allure, heritage, and unmatched exclusivity. For the latest chapter in these iconic campaigns, Annie Leibovitz has photographed two of tennis’s most revered champions, Roger Federer and Rafael Nadal.

As they ascend the Italian Dolomites, the tennis champions echo the values of the Maison, embodied by champions who carry their stories like they do their rackets – in style, elegance and humility. With their trusted Louis Vuitton companions strapped firmly to their backs, Federer and Nadal illustrate how each personal journey can reach legendary heights when pursued with determination and pioneering spirit.


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