Gucci garden

Sabato De Sarno took over London’s Tate Modern for Gucci Cruise
By Barry Pierce | Fashion | 14 May 2024

Gucci painted the town Ancora red last night. Taking over the Tate Modern, the Gucci Cruise show was a celebration of “Englishness with an Italian accent”. The colours were bright, the patterns were floral, and the front row was stacked. Dua Lipa, Paul Mescal, Debbie Harry, Daphne Guinness, Solange Knowles, Demi Moore, and Kate Moss all turned up to support Sabato De Sarno’s tribute to the city that has “welcomed and listened” to him.


The show took place in the usually stark setting of the Tanks in the basement of Tate Modern: “Today we are here to celebrate that spirit. Tate Modern is the perfect cross-section to narrate the city’s essence, with its great Turbine Hall that welcomes and gathers everyone, and with the Tanks, generators of ideas,” said De Sarno. However, Gucci turned the location into a veritable greenhouse with lush green plants taking over the space – Frankie Goes To Hollywood’s The Power of Love echoing around the venue. On the runway, there was a distinctly 60s London vibe with brown suede jackets, sheer scarves tied in bows around the neck and floral patterns a-plenty. Tartans and tailoring, those distinctly London fashion staples, were viewed through a distinctly Gucci eye, while plaids were reinterpreted as embroidered bead fringes.

A new version of the Gucci Blondie made an appearance, held on the shoulder and available in leather and toile. Naturally, Debbie Harry will be one of the ambassadors of the new iteration.

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