There’s a new Louis Vuitton House Ambassador in town: K-Pop musician BamBam.

Joining the likes of Saoirse Ronan, Zendaya and fellow K-Pop stars J-Hope and Taeyeon, BamBam represents the Maison’s core values and style. Beginning his musical career in South Korea in 2014 as part of K-Pop boyband GOT7, BamBam set off on a solo career in 2021 with his debut record, Ribbon. He’s set to tour South American and Europe as part of his world tour this month, and will surely be wearing Louis Vuitton’s latest Wild West collection on stage.