Feelin’ blue

Burberry takes over Harrods
By Barry Pierce | Fashion | 1 February 2024

First it was Bond Street during London Fashion Week (who could forget Burberry Street?), then it was Norman’s Cafe in North London, and now it’s the turn of Harrods to get a distinctly Burberry makeover.

For the month of February, the iconic Harrods green has made way for Burberry’s knight blue. Harrods’ recognisable awnings are reimagined as peeled-back tent canopies in a seasonal Burberry Check, whilst windows are decorated with camping components such as guy ropes, draped waterproof fabrics and carabiners. Inside, visitors can explore the Burberry Camping Corner, which offers classic British hiking accessories, including a bespoke knight bottle opener, a hot water bottle and even metal cases of Romney’s Kendal Mint Cake.

Visitors will also discover a capsule collection of more than 40 Burberry pieces, exclusive to Harrods for the month of February in two new pop-up spaces at Door 6 and Door 9, as well as on the Harrods website. The range spans across womenswear, menswear, childrenswear and accessories. Oh and, of course, at night Harrods will be turned knight blue – follow the lights!


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