Baggage check

Ni Ni and Chang Chen front Gucci’s latest travel campaign
By Barry Pierce | Fashion | 4 January 2024

Building on the viral moment that was Kendall Jenner and Bad Bunny’s Valigeria campaign, Gucci are back in the departures lounge with an all new travel campaign starring Ni Ni and Chang Chen. Ni Ni, who is already a Global Ambassador for Gucci, is best known for her role in 2011’s The Flowers of War where she starred opposite Christian Bale, whilst Chang Chen has had starring roles in Edward Yang’s A Brighter Summer Day and recently appeared in Denis Villeneuve’s Dune.

The latest Valigeria campaign, which was envisioned by Sabato De Sarno, stands as a celebration of love and family. Captured in an airport, the two friends cross paths in a moment of immediate emotion. Ni Ni and Chang Chen carry travel items from the Gucci Savoy collection echoing the House’s century-spanning vision of travel through historic craftsmanship.


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