AMI have turned the streets of London into one big treasure hunt to celebrate the launch of the brand’s new Paris Paris bag. Launched today, follow AMI’s Instagram to find a video and map revealing the first location, go quick and find a 3D-printed Paris Paris bag designed by digital artist 3dfiti. Tomorrow, 49 other locations of Paris Paris miniatures will be revealed. When you find one, scan the QR code to claim your prize. Five QR codes earn the winner with a real-life Paris Paris bag. The hunt is on.