The iconic skateboarding brand Santa Cruz turns 50th this year, making them one of the longest standing, consistently running skate labels globally. Known for their iconic Screaming Hand design and Classic Dot designed by the legendary Jim Phillips, Santa Cruz defined a generation with eye-popping graphics and innovative products that continue to resonate with tastemakers, professional riders and younger generations.

So to celebrate their first 50 years, Santa Cruz have dropped a capsule collection – From the beginning, til the end – with a special 50th edition of Jim Phillip’s Screaming Hand, along with key pieces such as the Forever SC Hood and the 50th Opus Dot Cargo Pant. They have also welcomed back legendary team riders Christian Hosoi and Micke Alba with reissues of their most sought-after graphics.

Shop the collection here.