Ideal home

Ann Demeulemeester has designed the exact furniture you’d expect Ann Demeulemeester to design
By Barry Pierce | Art | 14 June 2023

Ann Demeulemeester really is just out there living her dream. After retiring from her eponymous label in 2014, the designer has focussed much of her time on other passions, most notably sculpture and ceramics – including helping Bad Seeds musician Warren Ellis create a metal mould of Nina Simone’s gum! Since 2019, she has been collaborating with the Belgian design brand Serax to produce collections of porcelain, cutlery and glassware, all of which look exactly like how you would imagine a range of Ann Demeulemeester homewares would look.

But Demeulemeester isn’t stopping there. Following in the footsteps of Rick Owens, she’s produced a collection of furniture — stools, chairs, tables, consoles, seats and sofas. And, it’s exactly how you’d want Ann Demeulemeester furniture to look.


Distinct design elements within the collection include long tapered legs reflecting skeletal architectural design such as in the ‘Éloïs’ and ‘Cora’ tables, as well as sleek, origami-like angles that play with simple triangular circular, and rectangular shapes such as in the ‘Malé’ and ‘Stella’ tables. The full collection’s materials range from linen, oak, wool, velvet and canvas. “I make something because I miss it, I want it, and I can’t find it,” says Demeulemeester of the collection. Now we want it too.

Design enthusiasts in Belgium can visit the new showroom for the collaboration created by Robyn at Serax’s headquarters just outside Antwerp. Whilst the full Ann Demeulemeester-Serax collection will be available in North America at Garde from July, and in Garde’s Dallas and Los Angeles stores from August.

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