Mercedes-Benz x Moncler collaboration. Presenting the art piece PROJECT MONDO G February 2023. Image: Thibaut Grevet for Mercedes-Benz.
As part of Moncler‘s incredible Art of Genius event in London’s Olympia venue last night, the Italian brand revealed a new collaboration with German car manufacturer Mercedez-Benz.
Becoming the first automotive brand to partner with Moncler, the collaboration celebrates the storied heritage of both brands. Placing innovation and design at the forefront, the resulting design art piece takes Mercedez-Benz’s G-Class model and goes wild. Transforming a work of utility into a design icon, the result is an incredible puffed-up vision that encases the car’s silhouette in high-gloss, reflective metallic surfaces that mirror Moncler’s synonymous puffer coats, complete with a huge zip on the roof – think somewhere between a lunar craft and the Batmobile.
“The collaboration with Moncler inspired us to create a real iconic sculpture on wheels,” says Gorden Wagener , Chief Design Officer Mercedes-Benz Group AG. “This art piece merges extremely contrasting forms and surfaces: spacecraft shiny materials with a used patina look; strong geometry of the G -Class with organic forms of Moncler puffer jackets. Two strong luxury brands offer an extraordinary new experience by combining [the] automotive and fashion world united in one piece.”
The collaboration is revealed to the public via a set of images taken by Thibaut Grevet and set in an imaginary frozen, intergalactic landscape