Taking the internet phenomenon of ‘unboxing’ to the next level, Valentino applies the term to its SS23 collection. In this context, ‘unboxing’ refers to the “intentional removal of what exceeds. It is subtraction, not absence.”

Embracing notions of individuality and personality, Pierpaolo Piccioli‘s design codes strip away the excess, embracing genderless, minimalist silhouettes and meticulous couture detail. Lifting the lid on the season’s campaign imagery, the Italian fashion house reveals a Steven Meisel-photographed portrait of a new generation inspired by Meisel’s legendary 1999 Vogue Italia editorial, ‘The Group’. The imagery is set to be accompanied by a campaign video (also directed by Meisel) soundtracked by Cocteau Twins that sees the cast loop and repeat until they are reunited.