Shot along the breadth of Dorset’s strikingly rugged coastline, for HERO 28 photographer Daniel Archer and HERO fashion director Peghah Maleknejad captured a fashion story of dystopian, nomadic adventure. Combining pieces from the likes of Craig Green, Vivienne Westwood, Prada and Charles Jefferey LOVERBOY, the shoot articulates an epic, nuanced vision as models traverse rocky cascades in balaclavas and metallic armour. Capturing this story in motion, filmmaker Marcel McKenzie brings the shoot to life, their attitude awoken by an echoing, hypnotic beat.

Titled A New World, our HERO 28 film shot by Marcel McKenzie brings the accompanying shoot to life – hit play above.

photography DANIEL ARCHER
fashion PEGHAH MALEKNEJAD
dop, edit and music MARCEL McKENZIE 

model SAM DILKES at CHAPTER MGMT; grooming VICTORIA MARTIN using BOY
DE CHANEL and CHANEL SUBLIMAGE LA PROTECTION UV; set design TOBIAS BLACKMORE; casting SVEA CASTING; lighting director ROSS ZILLWOOD; fashion
assistants BELLA KEMP, MICHELE DESFONTAINE and FRASER KENNETH; set design assistants LUIS TOLEDO and ALEX ROSS- MARTIN; production THE CURATED PRODUCTIONS; special thanks UNIQUE FILMING LOCATIONS DORSET, FANCY FARM