Burberry enters the gaming world through a special collaboration with Minecraft.

Landing in the game’s sandbox world, the project sees Burberry create an in-game adventure – titled Burberry: Freedom to Go Beyond – that allows the player to explore four different nature-inspired domains, including a London-inspired landscape, a garden and a lava pit, featuring fifteen downloadable skins. Meanwhile, back in the physical world, an accompanying capsule collection celebrates the collaboration, translating Burberry’s signature motifs and iconic nova check into Minecraft block variations.

Both the in-game adventure and capsule will be available from 1st November – head to the Burberry website to register for early access.