Down The Garden Path

MAXIME turns ‘cottagecore’ on its head in his Suffolk-farmhouse inspired collection
By Bailey Slater | Fashion | 7 July 2022
Photographer Paul Phung

With each edition of their menswear capsules, London-based design house MAXIME offers a kind of material escapism that is rare yet permanent. Such feelings speak to a reconnection with and an exploration of the self, with the fourth edition of their capsule series taking us on a well-deserved break to a 16th-century farmhouse in Suffolk.

Presented at both Pitti Uomo’s SS23 Sustainability Style showcase and Paris Fashion Week Men’s, Drift End takes inspiration from a world of contrasts – presented via imagery shot by Paul Phung. Healing happens in scenic country hills, cluttered with overgrown shrubbery that rally against bare farmhouse interiors and patchy walls – a textural reference for loose, tailored shirting overlaid with net pockets and muddy, contrast-stitched polos. Sunhats with wide brims shroud the face with a flouncy finesse, possessing a kind of louche structure that’s both serene and considered, underscoring the sharp cuts of beige trouser legs and oversized box blazers.

The collection was lauded for a 90 percent reuse of existing materials, as well as its innovative use of 3D jacquard and raschel knit techniques, breathing new life into the kind of crochet napperons knitted by Maxime’s grandmother, or giving artisanal fabrics such as merino wool a new, earthy sensibility. Searching through shelves and garden sheds, the Maxime man’s past acts as a key to unlocking his future, picking up where the old guard left off with unrivalled nonchalance – and the kitschy animal prints.

GALLERYDrifts End / Maxime

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