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Step inside Balenciaga’s brand-new Couture store
By Bailey Slater | Fashion | 7 July 2022

Ever wanted to try on a lavish Balenciaga bridal gown that not even Cinderella could snatch up on personal order? What about some angular snakeskin trousers, or a svelte trenchcoat in ocean blue silk, whose majestic lapels spring from the neck like an ornate fountain? Well, for the first time in the brand’s lengthy history, a trip to Balenciaga’s brand-new Couture residency is fixing to offer you that experience.

A stone’s throw from the Champs Élysées, the store’s concept offers fans a gateway into the highly secretive world of atelier working, “which remains a very closed universe, especially for new generations,” says Balenciaga CEO, Cédric Charbit. “In this new store, products, made to measure services and retail excellence are a reinvention of the Balenciaga client experience. It is exciting to be able to present this level of craft, creativity and made-in-France savoir-faire in our historical address.”


Located in a newly renovated space in the 8th Arrondissement, which uncoincidentally happens to be the French fashion house’s original Couture location from 1937, the new abode is set to open its doors to the public following the house’s star-studded 51st couture show yesterday morning, which saw the likes of Kim Kardashian, Nicole Kidman, Naomi Campbell and Dua Lipa all walk for the house.

Suffice it to say, a meeting with such esteemed history will no doubt chart a new course for the ultra-luxurious leg of the house’s boutique operations, sharing over half a century of priceless design know-how whilst also giving customers a chance to peruse rare and unique products informed by the storied history of Cristobal Balenciaga’s most sacred address. Sounds like a pretty good deal if you ask us!

Take a look at the 51st Balenciaga Couture show here

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