For their FW22 campaign, Vivienne Westwood and Andreas Kronthaler wanted to celebrate their creative base: Battersea. Taking to the streets and shores of the London location, Juergen Teller photographs a cast of young, street cast talent. Oh, and friend of the brand Courtney Love.
Shot inside the Westwood studio as well as the Royal College of Art’s Design & Innovation Campus and the Thames Riverbed, the imagery studies Battersea’s changing landscape, placing the maison’s latest collection in a real-world setting. “There are so many young people and creatives moving to the area,” says Kronthaler, “with the RCA moving right next door. It feels like the new Brick Lane, it’s really happening.”
Of Love’s involvement in the campaign – the musician recently relocated to London – Kronthaler says: “We’ve known Courtney for a long time – she’s a friend. She’s an incredibly stylish woman – she appreciates clothes and knows the work that goes into them. She’s a connoisseur. I think she’s very similar to Vivienne in some ways, they are both outspoken with important opinions and aren’t afraid to express them. She’s a comrade – you can steal horses with her.”
In response, Love says: “I’ve always looked up to Vivienne, she did so much more than invent punk. And I adore Andreas — together they are such a mighty force. A genius feminist scholar told me ‘the only truly transgressive act one can do, is to be a woman aging in public’, I knew we would not be using filters and overt retouching,” she said. “When I took Vivienne’s hand I was thinking of Diane Arbus’ ‘twins’ photo but also, taking the hand of a leader who would help me go beyond the retouching that has always tried to turn me into a petite, dainty flower that I’ve never been.