Always looking to expand their world through unique artistry, Alexander McQueen‘s latest project, Process, calls upon twelve artists to translate the house’s FW22 women’s pre-collection through their own creative vision. Each choosing a particular look, they were then given carte blanche to interpret it through their singular craft – presenting the collection from a fresh perspective.
The twelve artists included are: Ann Cathrin November Høibo, Beverly Semmes, Bingyi, Cristina de Middel, Guinevere van Seenus, Hope Gangloff, Marcia Kure, Jackie Nickerson, Jennie Jieun Lee, Judas Companion, Marcela Correa and Marcia Michael.
“I wanted to engage in a new creative dialogue with the collection this season and see how the artists interpreted the work that we created in the studio,” says Alexander McQueen creative director Sarah Burton. “It’s been very interesting to see how creativity has sprung from so many different perspectives, and the outcomes that have been varied and beautiful. We wanted the artists to have total freedom to respond to the looks, creating bold and thought-provoking conversations with their works. I hope that viewers will be as inspired as we have all been by witnessing these creative processes.”
The resulting twelve pieces are currently on display as a unique installation inside McQueen’s Old Bond Street store, while an accompanying zine documents the artworks.
Honing in on US acrylic painter Hope Gangloff, we share an exclusive video below detailing her creative process and artistic outlook: “I don’t thoroughly plan my paintings, I just like know how I want them to feel,” says Gangloff in the video. “The painting takes a really long time, so I’m making like a giant colouring book and then I’m playing with all the different colour options… I’m trying to make some aspect of the painting scream.”