Rhuigi Villaseñor, the founder of LA brand Rhude and newly-appointed creative director of Bally is making waves. As we wait in anticipation for his debut collection for the luxury Swiss fashion house this season, Villaseñor is keeping busy with a Zara collaboraton titled RHU (Redesigning Human Uniform).

Driven by a youthful spirit and contemporary formality, the line offers a fresh spin on sportswear, building on Villaseñor’s distinctive approach to design: blending traditional tailoring prowess with progressive, laidback styling; motocross leathers worn with a 70s cravat, pinstripe suits worn beneath leather bombers, and oversized faux fur outerwear over baggy denim.

This new menswear project continues to blur boundaries, empowering the wearer to “transcend conventional notions of ‘sportswear’, ‘luxury’ and ‘streetwear,’” – as states the accompanying text. His starting point? The origins of Ivy League, a time when American sportswear strayed off the pitch and onto the street. The resulting collection mixes and blends within Villaseñor’s signature palette. Here, polos take on the personality of a football shirt while varsity jackets boast a ‘RHU’ crest. Track pants are rebuilt in light cotton, shirting rendered in nylon and vibrant graphics appear like motocross vinyl decals. Bucket hats and baseball caps are essential accessories as technical jackets prepare us for unpredictable terrain.

“The successor of athleisure is going to be a style of dressing where all the existing genres are broken down and mixed to shape something much more eclectically individual,” says Villaseñor. “This RHU collection is my expression of that – of open-source, democratic sportswear. Redesigning Human Uniform is about evolving towards a new inclusive expression of sportswear that’s inspired by spirit and is accessible to all. And I can’t think of a better company to have partnered with in building this project than Zara.”

Shop the collection here.