Save The Children

Ann Demeulemeester is fundraising for the children of Ukraine
By Bailey Slater | Fashion | 27 April 2022

Fashion has long been a medium that’s used its star power and visual charms to make a difference. From the AIDS Ball to Fashion For Relief, nothing is ever quite as luxe as putting your pennies and pounds to a worthy cause.

Ann Demeulemeester’s call for change is a direct response to the Russia-Ukraine war, which has been unfolding in Eastern Europe for the past two months now. For this fundraiser, the Belgian house has joined forces with Save the Children, an organisation that has fought to protect the futures of and save at-risk children for over a century, and dug through the archive to resurrect a print devised by the designer’s husband, photographer Patrick Robyn, in 1988. 

This symbol of strength features a dove feather-heavy outer circle, a simplistic nod to the material-slash-motif that’s defined the gothic oeuvre of Demeulemeester throughout much of her career. “I would say that a feather is a symbol of freedom, a free spirit — the greatest luxury in life,” the designer told Karen Van Godtsenhoven for Birds of Paradise: Plumes & Feathers in Fashion in 2014, framing the poignancy of her chosen image as a message of peace and communion.

Over four million people have fled Ukraine since the Russian invasion began in February, most being women and children who are at a tremendously high risk of hunger, trafficking and abuse. With the entire proceeds from the sale of her Peace Feather Circle tee (£142) going towards the organisation, Demeulemeester’s efforts will provide immediate aid in the form of cash assistance, water, hygiene kits and psychosocial support. The innitiative hopes this will help those affected and provide them with a chance for a better future.

The Peace Feather Circle t-shirt online exclusive on

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