A-star ambassador

Euphoria star Jacob Elordi is the new face of BOSS The Scent Le Parfum
By Alex James Taylor | Fashion | 8 February 2022

Eyes connect across the room and transportative chemistry ensues. This is the visual narrative played out by BOSS‘ latest campaign leads Australian Euphoria star Jacob Elordi and US actor Laura Harrier, of Spider-Man: Homecoming and BlacKkKlansman, in the latest cinematic campaign for their signature fragrance, BOSS The Scent Le Parfum.

Electric with feelings of passion and sensuality, the short film embodies The Scent Le Parfum, which offers two fragrances: For Him, and For Her. An instantly recognisable stalwart of Boss’ line-up, The Scent For Him reinterprets the classic scent with a unique formulation manifesting modern masculinity, defined by notes of ginger, exotic maninka fruit, iris and rich leather.

BOSS Fragrances

As the latest A-star BOSS ambassador – following the likes of Jamie Doman, Gerard Butler and Anthony Joshua – Elordi describes The BOSS man as “a modern gentleman and someone who is kind, self-assured and confident.” And when questioned about the role scent plays in attraction he says, “I believe that in a primal way, scent plays a huge role in attraction. Attraction is both a physical chemistry and a mindset. Scent can transport the wearer to a whole new space and has the power to affect our mood, emotions and sensuality.”

Boss’ The Scent Le Parfum is available here.

BOSS Fragrances

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