Domestic Demna

Balenciaga’s latest campaign captures Kim Kardashian at home
By Alex James Taylor | Fashion | 1 February 2022

Kim Kardashian has been revealed as the newest face of Balenciaga, starring in the house’s ongoing campaign series by photographer Stef Mitchell alongside other established house muses including Isabelle Huppert and former HERO cover star Justin Bieber.

Exploring a person’s environments, the intimate campaign imagery documents Kardashian in her Calabasas home in California, while Isabelle Huppert at home in Paris, as is model Tommy Blue. Model Marie-Agnes Diene is photographed in her artist studio and Justin Bieber is in his favourite LA studio. Offering us an insight into each other the subject’s private lives, the imagery takes the idea of slobby domestic-wear and chucks it in a chic, black lycra bin.


Revisit our Balenciaga SS22 report here.

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