Marking the ten-year anniversary of its time in Rome, Moncler has completed a bold expansion of its boutique in the Italian city’s Piazza di Spagna.

Extending the boutique to 170 square metres of selling area, the design concept draws on the store’s surrounding area and Rome’s mythic yet modern story: blending a classical grandeur with high-tech innovation.

The building’s circular entrance “echoes the architecture of the neighbouring Pantheon” alongside marble and cast brass details, while look upwards and you’ll see an innovative video-LED ceiling showing strange digital worlds populated by Moncler’s many mascots and characters. In terms of filling your shopping bag, on the rails you’ll find a wide selection of the brand’s men’s and women’s collections alongside an exclusive selection of items from Moncler Genius.

Moncler’s Rome store is located in the Piazza di Spagna.