Good enough to eat
This festive season, Swarovski have teamed up with Annabel’s, transforming the exclusive London member’s club into a giant crystal-embbed gingerbread house.
Conceived by Swarovski creative director Giovanna Engelbert, the display exists somewhere between Hansel and Gretel and GBBO, creating an incredible facade constructed from millions of toffee coloured Swarovski reignited crystals – as part of the brand’s sustainability programme recycling used crystals – while icing is made of hand-sculpted and crystal dusted fiberglass. Swarovski Swans, candy canes, humbug sweets and an oversized Santa Claus figurine complete the ‘good enough to eat’ takeover.
Ready to greet guests, Annabel’s doormen have also had a Christmas revamp, wearing caped couture uniforms custom created by British designer Richard Quinn. “We are so excited to be partnering with long-term collaborator Swarovski on the bespoke costumes of Annabel’s renowned doormen,” says Quinn. “As the world begins to open again, it is a great pleasure to participate on such a joyful and festive project. We have designed ornately embellished capes, hats and shoes, complementing the theme of the crystalized façade of Annabel’s, providing a warm welcome to the guests entering its’ magical world’.”
Swarovski creative director Giovanna Englebert says of the occasion: “The festive season has finally arrived, and we had the greatest pleasure in bringing to life a world of dreams and imagination. As a child, I always imagined entering a gingerbread house, and to now have the opportunity to crystalise one has given me the biggest joy – I hope this facade will bring people together and be a reminder of the wonders of the festive period. A Swarovski candy world meets the holiday season turning it into magic.”
Swarovski’s Annabel’s takeover runs until 3rd January.