Snow day

Moncler’s House of Genius pop-up is a surreal mountain lodge
By Bailey Slater | Fashion | 9 November 2021

Over the years, Moncler has constantly pushed the boundaries in the high-stakes game of fashion collaborations. Fashioning up striking hooded puffa-gowns with Valentino’s Pierpaolo Piccioli and crafting nylon cacoons with Craig Green, the Italian label’s latest venture, MONDOGENIUS, is all about uniting their many designer partnerships in one dynamic and immersive display.

Back in September the brand took audiences on a digital world tour of five cities that gave a glimpse into the world of eleven contemporary designers. Now, Moncler are bringing this experience to us all IRL inside the Corner Shop at London’s Selfridges. Curated and designed by Highsnobiety founder David Fischer, the physical space – titled Moncler House of Genius – features a whole host of limited collaborations, reimagined works and exclusive MONDOGENIUS magic, plus ten limited-edition detachable city patches to collect. 

Playing host to Moncler’s spirited adventurers, the location becomes a surreal mountain lodge comprised of sleek mirrored surfaces and patches of Genius yellow. Offering the ultimate chance to experience the labels’ sprawling creative community, the space includes signature offerings from collections such as 1 Moncler JW Anderson and 3 Moncler Grenoble right up to 5 Moncler Craig Green and 8 Moncler Palm Angels. Who knew so much talent could fit into one room?

Below, Fischer gives us a glimpse into the project’s creative journey, mulling over potential collaborators, the advent of Moncler and Mattel’s high-fashion UNO deck and, of course, the mammoth task of pinning down Moncler’s adventurous spirit into one unique space.

GALLERYMoncler MONDOGENIUS x Selfridges

On the ‘surreal mountain lodge’ concept…
“The idea was to create a modern luxurious interpretation of the mountain lodge with the House of Genius 2021 project. Accordingly, we created the design language, logos and over graphics for this year’s collection and then curated exciting collaborations such as the ones with YETI, G-Shock and Ortlieb into the project.”

On incorporating all of Moncler’s world in one space…
“We wanted to be rather concrete and direct and as such focused on Moncler being this very luxurious, contemporary and modern outdoor brand. Those aspects are reflected in every part of the project, including both the content and also all the products.”

On the collaborations and curation…
“Most brands were picked based on their rugged and outdoor background and I wanted to really make them more luxurious through this partnership. The HOKA trail running sneaker, the YETI bottle, the Ortlieb waterproof luggage, the Kanata knitwear, the G-Shock watch, all fall into that category. Secondly I wanted to create a fun and young aspect for the project, that would make the House of Genius more inclusive to a younger audience. The Advisory Board Crystal jersey collection, the Mattel UNO card game, also the G-Shock and the sneaker, really lend themselves well for that. Everybody is supposed to find something in the House of Genius and get inspired, while at the same time being very focused and very Moncler overall.”

GALLERYMoncler House of Genius

Moncler House of Genius is open now at Selfridges’ Corner Shop. 

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