Spirited Away

Loewe partners with the Ghibli Museum
Fashion | 26 October 2021

Jonathan Anderson‘s love for My Neighbour Totoro truly knows no bounds. How do we know this? Well,  The Loewe Foundation has announced it will be sponsoring the Tokuma Memorial Cultural Foundation for Animation. Pledging three years of support to the Ghibli Museum in Mitaka, Japan, the Foundation hopes to fulfil its creative mission of supporting the arts in all of its many, wonderful forms.

The museum itself first opened in October 2001, fifteen years after Ghibli’s first major cinematic release, and aims to preserve the legacy of its internationally-acclaimed back catalogue through homages to directors like Hayao Miyazaki (Spirited Away, Princess Mononoke) and Isao Takahata (Grave of the Fireflies, Pom Poko). Miyazaki, who created the museum, wanted to create a world that would encourage its visitors’ ability ‘to feel’ to the fullest extent, offering a wholly immersive glimpse into the creative process with animation boards, colourful gardens and his own cinematic references on permanent display.

Support from the Loewe Foundation will be spread across the museum’s many cultural activities, including exhibitions, special events and general operations of the facility, following the sole mission of the foundation to ensure the preservation of creativity, education and the protection of cultural heritage across the arts.

 “We are very proud to support the Ghibli Museum, one of Japan’s most beloved creative institutions,” says Sheila Loewe, President of Loewe Foundation. “Studio Ghibli and Loewe have many shared values, from a longstanding commitment to craft, to an enduring love of nature. We look forward to becoming a part of their story, helping to spread the unique charm of the Ghibli Museum around the world.”

Find out more about The Loewe Foundation here

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