The Love Parade

Alessandro Michele is taking Gucci to Hollywood!
By Bailey Slater | Fashion | 21 October 2021

Gucci Aria campaign

As Gucci continues to celebrate its centenary year with plenty of disco-fuelled magic, designer brand hacking and camp debauchery, Alessandro Michele et al are (temporarily) waving goodbye to Milan and hello to Hollywood Boulevard for a collection titled The Love Parade, showing on the street outside the historic TCL Chinese Theatre  (previously Grauman’s Chinese Theatre) 2nd November .

Inspired by Los Angeles’ rich cultural history of red carpets and star-studded sidewalks, Gucci wants to give back to the city in a big way by supporting an array of non-profits that tackle homelessness, mental health and support youth culture. 

The initiative is a part of Gucci’s Changemakers program, powered by Gucci Equilibrium, which aims to spotlight the city’s many bustling creative industries that have suffered post-pandemic. Amongst the mix is YMCA Hollywood, SOLE FOLKS, Miley Cyrus’ Happy Hippie Foundation and the Los Angeles LGBT Center, which will receive up to $1 million in total grant support from the brand to generate positive change.

Read about Alessandro Michele’s Gucci stationary store and plenty more 100th-anniversary madness here

GALLERYGucci Aria collection

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