Adventure time

Burberry’s newest campaign is a soaring celebration of the British outdoors
By Bailey Slater | Fashion | 19 October 2021

Following on from their gloriously folkloric men’s fragrance ad, in which House of Gucci‘s Adam Driver morphs into a chiselled, water-streaking centaur, Burberry’s new FW21 Open Spaces campaign sees the label look to the hyperreal once again. Channelling the immense and pioneering spirit of founder Thomas Burberry, the label has enlisted directing quartet Megaforce and one of Britain’s most prolific counter-culture photographers, Ewen Spencer, to capture the ensuing antics, a work of art that implores us to rediscover all the hopes and dreams that lie beyond our bedrooms. 

GALLERY

The film itself is framed around a spirit of uninhibited duality, darting between serene lakes and windswept fields of wheat as we follow four daring individuals across the British countryside. With this impeccably dressed superhuman quartet flying across forests and fields alike in chunky, fur-trimmed gilets and nova check puffa coats, Burberry’s dream world exists in plain sight, but only to those who dare to resist convention.

“Freedom allows us to be creative, to dream, to be anything or anyone. Burberry, like me, has had freedom at its heart since the very beginning,” says Riccardo Tisci, Burberry’s Chief Creative Officer. “This campaign celebrates the fearless spirit of exploration which connects us with one another and the natural world. It’s about pushing boundaries and pursuing endless possibilities – looking to the future and connecting us all.”

As if that wasn’t enough, the brand have also released Danko Steiner’s accompanying campaign imagery, featuring the likes of Irina Shayk, Olympic sprinter Niclas Baker, Miles Gardner and Nic Minwoo. Now that’s an all-star cast if we’ve ever seen one.

Explore Burberry’s latest collection here.

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